Ask Your Target Market


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online survey tool - the first affordable Internet survey software with a built-in consumer panel. Use the online survey creator to build your survey, define the criteria of your target market, and watch the results begin to pour in immediately.

Tuesday, April 12, 2011

Big News from Ad:Tech in SF: Now Access Opinions from Millions of US Consumers through AYTM


 



Ask Your Target Market Integrates 
 uSamp’s SampleMarket 2.0Panel Access Platform to Serve Up Millions of uSamp’s U.S. Survey Respondents To AYTM's DIY Market Research Survey Solution

At ad:tech San Francisco, AYTM Showcases uSamp Relationship and
Unveils Major Product Upgrade

            SAN FRANCISCO (April 12, 2011) –  Ask Your Target Market (www.AYTM.com), a sophisticated new online survey platform, and uSamp (www.uSamp.com), one of the world's fastest growing technology and online sample companies, today announced a partnership that makes uSamp’s proprietary panel of more than 1.7 million screened and vetted U.S. survey respondents available to AYTM clients.  The companies made the announcement at ad:tech San Francisco, here through April 13.
            Powering the partnership is uSamp’s SampleMarket 2.0, the next generation of its market-leading sample access platform, which offers real-time, self-service access to the uSamp panel.  AYTM will seamlessly integrate access to the uSamp panel, with virtually no alteration to the elegant, intuitive user interface that has made AYTM popular with those needing quick, affordable market research surveys.
            “With the AYTM platform, we have created a service that heretofore didn't exist,” said Lev Mazin, CEO and co-founder, Ask Your Target Market.  “While there are web applications offering affordable, self-service email marketing, on-demand printing and online advertising, nothing else provides powerful, self-service access to affordable target market research. 
Our integration with uSamp makes projects of virtually any scale feasible on the AYTM platform, entirely within our environment.”
            For uSamp, the partnership is yet another example of the advantages of the company's technology, through its API (Application Programming Interface) open platform solution, and the quality of its millions of validated and screened panelists.
            “We’re delighted to provide AYTM with real-time access to millions of richly profiled respondents and our robust Sample Market platform interface,” said Matt Dusig, CEO and co-founder of uSamp.  “AYTM has opened an entirely new niche for businesses that previously lacked the access, expertise or budget to conduct market research.   We share that sensibility with AYTM – that the boundaries of market research are now expanding to encompass businesses of all sizes and complexities.”
            Separately, AYTM announced the addition of dozens of highly requested new features to its suite of online survey tools.  Survey authors can now choose among six types of questions, add videos or images to illustrate their survey, and analyze and customize results in more detail.  Agencies will be able to use the AYTM survey platform on a “white label” basis and offer self-branded market research services to their clients as part of their in-house portfolio of services.
            “Thanks to the uSamp relationship and our battery of enhancements, we believe AYTM will now deliver a significantly better market research experience for all of our stakeholders -- researchers, survey respondents and end clients,” AYTM’s Mazin said.  “With our easy interface, pleasing design palette, simple navigation and lightning-fast results, conducting market research has never been this easier.”

About AYTM.com
AYTM.com Ask Your Target Market is the leading innovator in DIY online market research. Only at AYTM can you define your exact target audience by drilling-down into a panel of millions of US consumers and find your ideal research respondents based upon their psychographic and demographic characteristics. Then, write a survey using up to 6 question types, skip-logic, images, and video.  Launch your survey and see results streaming back in minutes. Use our powerful, easy-to-learn analytic tools to help you understand your data in ways that deliver the greatest insight. AYTM has meticulously created the best user experience for researchers and survey takers alike. AYTM offers the ability to survey our respondents or your own. Agencies can even use the AYTM platform under white label and self-brand their research performed on behalf of their clients and benefit from a new revenue stream. AYTM.com market research has never been this easy.


About uSamp
uSamp (www.uSamp.com) is one of the world’s fastest growing technology and online sample companies, providing global survey panelists and an innovative sampling platform for use in market research. uSamp develops collaborative market research tools to foster more rewarding, profitable relationships between organizations and the people they serve. Founded in 2008, uSamp acquired DMS Insights in June 2010 and now has 175 team members worldwide and 5.1 million global market research panelists. The company’s web-based panel platform is transforming the management and delivery of online panel for market researchers, offering unprecedented access over their panel. uSamp’s deep well of proprietary technologies includes SampleMarket™, PanelNet™, PanelShield™, Opinion Place® River and real-time Panel Book Search – cutting-edge solutions for accessing, branding, sampling and managing panels. uSamp is based in Los Angeles, with offices in Dallas, London, New Delhi and Trumbull, CT.

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Media Contacts:

For AYTM
Lisa Santos
(415) 364-8601

For uSamp
Ken Greenberg
Edge Communications, Inc. 
818/990-5001


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