Ask Your Target Market

Get inside the minds of your target market with AYTM's intuitive
online survey tool - the first affordable Internet survey software with a built-in consumer panel. Use the online survey creator to build your survey, define the criteria of your target market, and watch the results begin to pour in immediately.

Friday, January 14, 2011

A Survey of US Consumers Shows Current Smartphone Owners are The Group Most Likely to Switch to Verizon iPhone

A January 12th survey of 1,000 US adults at Ask Your Target Market, found that 22% were excited about the news that Verizon will carry the iPhone.  Of those surveyed, 9% currently own an iPhone and 27% of those say they are likely to switch from ATT to Verizon.  Of those looking to switch, 54% say they won’t even wait until their current ATT contract ends.

22% stated that they own another brand of smartphone.  Of that group, 21% state they are likely to switch to the Verizon iPhone with 21% of that group planning to switch before their current smartphone contract expires.

Of those who don’t currently own any brand of smartphone, only 4% say they are likely to get a Verizon iPhone in 2011.


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