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Friday, January 14, 2011

A Survey of US Consumers Shows Current Smartphone Owners are The Group Most Likely to Switch to Verizon iPhone


A January 12th survey of 1,000 US adults at Ask Your Target Market, found that 22% were excited about the news that Verizon will carry the iPhone.  Of those surveyed, 9% currently own an iPhone and 27% of those say they are likely to switch from ATT to Verizon.  Of those looking to switch, 54% say they won’t even wait until their current ATT contract ends.

22% stated that they own another brand of smartphone.  Of that group, 21% state they are likely to switch to the Verizon iPhone with 21% of that group planning to switch before their current smartphone contract expires.

Of those who don’t currently own any brand of smartphone, only 4% say they are likely to get a Verizon iPhone in 2011.