Keep questions brief and easy to digest.
AskYourTargetMarket.com was designed with the power of simplicity and quick turnaround in mind, so it’s easy to write for you, and easy to answer for our consumer panel members.
People tend to lose their focus when reading long copy… so the shorter it is, the more chances you have to communicate your question and get meaningful answers.
Don’t use your industry-specific jargon that your target market may not be familiar with. Keep language neutral to make sure you are getting responses to your questions, not responses to the tone of the copy.
Keep in mind that research is meant to be continuous and iterative – an ongoing dialogue of sorts.
Give consumers small, easy to understand “bite size” pieces of copy to be sure they are reacting to your ideas – not to their lack of interest in long winded survey questions.